Marketing Officer

Responsibilities:
-Acts as the highest-ranking employee in the marketing department
-Assists in the interviewing, hiring, and training of key marketing staff members, including marketing managers and consultants
-Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
-Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy
-Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
-Approves all marketing campaigns and plans before they are implemented
-Weighs in on important decisions involving product advertising, packaging, media channels, and branding
-Maintains the department’s budget and ensures all marketing activities are cost-effective
-Works with other company officers to establish budgets and marketing objectives
-Monitors marketing and sales performance and adjusts strategies as needed
-Adheres to and implements all company policies and procedures

Brgy. San Francisco, San Fernando City, La Union