Email Marketer

Duties and Responsibilities:
1. Develop and execute email marketing strategies to enhance customer acquisition, retention, and engagement, collaborating with cross-functional teams to align campaigns with broader marketing goals.
2. Create captivating and tailored content for email campaigns, incorporating copywriting, graphics, and multimedia elements to target diverse audience segments effectively.
3. Implement automated email workflows for lead nurturing, subscriber onboarding, and re-engaging inactive clients, continuously refining workflows based on performance metrics and customer behavior.
4. Utilize client data for email list segmentation and personalized content creation, testing various segmentation strategies to improve targeting and relevance.
5. Devise and execute email strategies to reconnect with past clients, crafting compelling content to encourage repeat business.
6. Demonstrate strong written communication skills for crafting persuasive and engaging email content.

• Bachelor's degree in Marketing. Communications, or related field.
• Proven experience in email marketing, with a strong portfolio of successful campaigns.
• Proficiency in email marketing platforms
• Excellent copywriting and content creation skills.
• Knowledge of email automation, segmentation, and personalization techniques.
• Familiarity with A/B testing methodologies and performance analysis.
• Understanding of email deliverability best practices and compliance requirements.

#52 JPY Building Kamuning Road, Quezon City, Philippines