Digital Marketing Manager

Job Description: Digital Marketing Manager with SEO Experience
Work Type: Part-Time

Responsibilities:
- Conduct an initial website assessment, set goals, and plan the campaign strategy.
- Perform in-depth keyword research and analysis.
- Set up PPC campaigns targeting high commercial intent keywords.
- Create compelling ad copies with clear call-to-actions.
- Design and create images for campaigns.
- Utilize ad extensions to provide additional information and improve ad visibility.
- Integrate necessary applications into the website such as Google Tag Manager, Google Analytics, and Google Ad Conversion Tracking tags to ensure accurate metric tracking.
- Monitor keyword rankings, website traffic, and conversion metrics.
- Generate regular reports using Google Looker Studio to evaluate the effectiveness of search marketing efforts and make necessary adjustments.
- Optimize the website for search engines.
- Continuously optimize and refine campaigns.
- Conduct periodic reviews with the client to discuss progress and results.
- Adjust search marketing strategies based on feedback, changing business goals, and market conditions.

- Proven experience as a Digital Marketing Manager with a strong emphasis on SEO.
- Proficient in keyword research and analysis.
- Experience setting up and managing PPC campaigns.
- Skilled in creating compelling ad copies and campaign images.
- Familiarity with ad extensions and their benefits.
- Proficient in integrating Google Tag Manager, Google Analytics, and Google Ad Conversion Tracking.
- Strong analytical skills to monitor and report on keyword rankings, website traffic, and conversion metrics.
- Experience with Google Looker Studio or similar reporting tools.
- Excellent communication and client management skills.
- Ability to adapt strategies based on feedback and changing business conditions.
- Detail-oriented and highly organized.